The Lashing Square Aesthetic

This little leather square has left an indelible impression on most outdoor enthusiasts, but is it recognizable enough to be  a nonfunctional  logo?  I can’t help but be torn by this use of the lashing square by Undefeated.  I wonder, does it simply bastardize the packing world’s beast of burden, or celebrate one of the most perfect, most important parts of backpacking by giving it a rest as a useless icon? I guess it all depends on your reason for wearing it.


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