Recently acquired these late model Holubar Gaiters. I’ve seen this simplified logo prior and recognized it as being from the tail end of the brand’s initial run. The Gore-Tex label indicates a production date of 1981, which would roughly coincide with when the brand was acquired by TNF.









Holubar — The Later Years: A Timeline
1975 — The company was purchased by Johnson Wax around 1975. Despite an attempt to transition from a high-cost manufacturing model to a lower-cost design and manufacturing approach, Holubar failed to meet the business expectations of its new owner. Wikipedia
1981 — The September 1981 “North Face Newsletter” proudly announced The North Face’s acquisition of Holubar from Johnson Wax, with Hap Klopp himself signing the landmark newsletter. The nine Holubar stores across three states, the Holubar name, and all inventory became North Face’s. Oregonphotos
1981–1983 — The North Face swiftly established itself at the original Boulder store on 30th Ave., but left all the Holubar signs in place. Employees received North Face payroll checks, but their signs all said “Holubar” — no one would have known of the ownership change unless told. Sometime in 1981, a planned shopping mall forced closure of the original store, and it moved to South Broadway St., still using the Holubar name into 1983. What appeared to be “Holubar” labelled garments were actually being made by North Face in Berkeley, in gradually diminishing numbers. Oregonphotos
Late 1980s — The North Face eventually stopped producing the Holubar brand altogether. The brand had not been active in the U.S. since the eighties. WWD
Late 1990s — An Italian group led by entrepreneur Alberto Raengo purchased Holubar from The North Face. WWD
2012 — The Italian group reintroduced the Holubar brand to the European market. WWD Today, Holubar is sold in more than 500 stores in Europe and Asia, including Le Bon Marché and La Rinascente. WWD
2019 — Fashion Box USA, a new business created by Patrick Nebiolo, the former managing director of Woolrich Inc., acquired the North American license and relaunched the brand for the U.S. market. The fall collection centered around parkas and mountain jackets intended to compete with Moncler, Stone I


















































































