Vintage 1940s/50s Embroidered Lee 101-J Red Label Riders Jacket.

Vintage Embroidered Lee 101-J 40s 50s Red Label Rodeo Denim Jacket Size 36

The red label on this Lee 101-J was used until around 1956. This particular style was introduced in 1948 as the Lee Rider Jacket according to Lee Europe’s website. Later examples remain almost entirely the same with subtle variations to the inside label. In future iterations of the red and gold label have the model and size highlighted in gold thread. The longer “bar” label also produced in red and gold on black. Sometime in the 60s, red was dropped entirely from the label.

This example is in particularly amazing condition for its age. Appears to be washed once if at all. Sanforized so shrinkage wouldn’t be of concern, but I can imagine it was washed or soaked once to ensure the indigo wouldn’t leech into the gold embroidery thread.

Not entirely sure the origin story of this jacket, but it’s probable the owner was a rodeo participant and the jacket a promotional item from Lee. Cheyenne is of course the capital of Wyoming and host to one of the largest, longest running rodeos in North America – Cheyenne Frontier Days, founded in 1897.

This jacket is available for sale.